Here are three simple ways to begin boosting the traffic to your website.
1. Focus on content. This may seem obvious but many companies miss the mark. A candid blog post or piece of commentary from their CEO can catch a visitor’s attention. Most executives have industry expertise that is worth sharing and consumers want to hear it.
2. Answer questions on social networking sites.Taking a proactive approach to questions about your company or your industry on social media is a great way to boot website traffic and brand awareness.
3. Use press releases judiciously. Distributing your press releases online can result in a traffic boost, but it could also back fire if you publicize too much “not so newsworthy” news. Be sure that your release promotes significant accomplishments.