For example, on LinkedIn, it isn’t enough to just have a personal profile. You also need to set up a company page. According to LinkedIn, a company page is a centralized location where LinkedIn users can go to stay connected with a company’s news, products and services, business opportunities and job openings.
For your business, it is an opportunity to share information about your company, spotlight your products and services, engage followers in discussions about your services, your expertise, or your industry, and share career opportunities that may exist at your company.
Your company page should provide a high-level overview of your business using verbiage that illustrates your specific products, services, geographic coverage area, etc. It should also include posts on topics ranging from company announcements to product releases to industry news – information that will be relevant to your colleagues, your existing customers and to potential customers.
When creating your company page, do a LinkedIn search for businesses in your area that provide the same products or services. See what businesses come up in your search. If yours is not one of them, look at the company pages for the businesses that do appear in the search. See what keywords they are using that you are not. Sometimes you need to use a state’s abbreviation as well as spelling out the name. On my company page, I use PA and Pennsylvania. You need to think about how people will search for your business and make sure any possible keywords they might use appear in your company page. The same can be said for your personal profile and how people would search for you.
A few keywords can make a huge difference in your searchability. Set up a company page today and help get your business noticed!