Are you an Expert?

You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over...
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How to build trust with members of the media

Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it...
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How to use social media for your business

Are you using social media for your business? If you’re not, you should be.  Businesses ranging from Fortune 500s to...
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How can you get a reporter’s attention?

When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. ...
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Striking a Balance Between Wit and Professionalism

Humor is both personal and generational. What I may find amusing, my kids may find boring or irrelevant. While jokes...
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How and when should you reach out to the media?

Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local...
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