Fact or Fiction on Facebook? It’s Hard to Tell

By Debbie Goetz | Feb 9, 2017

To whom much is given, much is expected. That is the dilemma that the internet has given to users, and…

Advice to Entrepreneurs from Entrepreneurs

By Debbie Goetz | Feb 6, 2017

As any business owner knows, running a business isn’t easy. There are a million-and-one things to do and for small…

Rio Fails PR For Olympics 2016

By Debbie Goetz | Aug 15, 2016

Don’t Let Viral Media Control Your Public Image Emergency responders made their message clear to 2016 Olympic visitors: “Welcome to…

Common Press Release Mistakes

By Debbie Goetz | Aug 8, 2016

Press Releases Are A Valuable Tool Not many people enjoy flipping through monotonous headings or reading endless banter about what…

Pokémon Go – The Ultimate Marketing Success

By Debbie Goetz | Jul 24, 2016

Everyone Wants To Be The Very Best! Within the past month, children and adults alike have come out of the…

The Difference Between PR And Advertising

By Debbie Goetz | Jul 6, 2016

What In The World Is Public Relations? Tell people that you work in public relations and you probably get these…

How To Manage Your PR Strategy

By Debbie Goetz | Jun 30, 2016

Beat The Heat To Stay On Time! In the world of PR, there are endless pressures that end up piling…

Make Your Communications Strategy Unique

By Debbie Goetz | Apr 28, 2016

Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on…

What To Do After A Crisis Occurs

By Debbie Goetz | Mar 8, 2016

Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how…