PR Measurement
The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The…
Play by the Rules When Writing a Press Release
There’s more to writing a press release than following a format. AP or Associated Press style isn’t just for the media but…
Using Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world…
Under the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business…
Networking Effectively is Like a Round of Golf
Learning skills for effective networking is like a round ofgolf. You need time, patience, and persistence, but in the long run it…
Developing Your News Sense.
As a PR professional you must transform yourself into a researcher, investigative journalist, editor and fact checker. By developing these skills you…
Is Pinterest right for your business?
New fun way to share images, videos and other objects pin board-style is a content sharing service called Pinterest. Pinterest allows…
How To Breathe New Life Into Your Old Press Release
Many companies send out the same uninspiring press release every year. Some companies must send out earnings reports or year-end summaries on…
The rising power of images in Public Relations
After the news of President Barack Obama’s re-election broke, his team tweeted an image of him hugging his wife with…