Do’s and Don’ts For Writing Today’s Press Releases
Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The…
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How can I be viewed as an expert?
Have you ever read an article in the newspaper or seen a news piece on television that featured someone in…
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Extra! Extra! Read all about it…
A recent article in The Atlantic dealt with newspaperheadlines. The writer made the point that most newspaper headlines were dull and didn’t…
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Skills PR professionals should have
It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media…
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It’s not only the Boy Scouts who need to be prepared…
Crises in the workplace happen. We read about them everyday – violence, product recalls, employee misconduct, and strikes are some…
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Swifter, higher, more media coverage!
The 2012 Olympics were certainly packed with thrills and chills! American swimmer Michael Phelps won his 18th gold medal, becoming the most…
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Three ways you can improve your writing
My assistant used to work as a secretary in two Philadelphia area hospitals and she said that the infection control…
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PR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate.…
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When it pays to zig, instead of zag
Buying a house is a major purchase for a lot of people. The reason why many people buy a home,…
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