The role of philanthropy in public relations – Are you a good neighbor?
Philanthropy is an important part of a PR plan that is often overlooked, but can be very beneficial to your business.…
How to get customers to pay attention to your advertising message
With the ever quickening pace of our world and the shortening attention spans of consumers, marketing and advertising messages must…
Two media relations strategies every PR pro should employ
Publicity is a goal media relations professionals strive for. Whether the publicity is for yourself, your company or a client, more publicity…
What journalists find newsworthy
Many companies lose perspective when deciding what is newsworthy and what is not. While your president or CEO may feel…
And the Oscar for best PR goes to…..
The Oscar ceremony is the oldest media award ceremony and is televised in more than 200 countries. This annual star-fest…
The benefits of internal communication
Internal communication has normally been regarded as a way to disseminate information through different channels within an organization. However, it has developed…
The interest in Pinterest
Pinterest is a fast growing social media site that possesses a variety of opportunities for businesses to increase their exposure. However, some companies…
Be clear and concise – keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding…
Be where your target market is
One of the four P’s of Marketing is Place. Place generally refers to where you will sell your products or services. But…