Pitching the media (and I don’t mean baseball)
An article in Ragan’s PR Daily discusses when to contact reporters with story ideas. The article quoted television and newspaper reporters who…
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Jargon isn’t conducive to news coverage; you won’t get press with big words
I read something on Ragan’s PR Daily about the 10 signs of a horrendous press release. If you are interested,…
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What makes you so special?
My assistant told me that she helped her 7-year-old nephew with a writing assignment over the weekend. The assignment involved…
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What Does it Take to Make Your Event a Success?
If you work in PR, sooner or later, (most likely sooner than you would like) you will have to put together…
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These Things Take Time
Remember waiting for a special meal, like the Thanksgiving turkey, to finish cooking? If you were impatient or hungry or…
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If you are going to help a reporter, remember to be helpful!
In my daily PR Breakfast Club email, Linzy Roussel Cotaya shared some great insights into working withHARO (Help a Reporter Out). I would like to…
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The Difference Between Publicity and Advertising
Sandra Diaz, president of Smith Publicity, wrote an article entitled “The Difference Between Book Publicity and Advertising.” Most of the article…
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Things PR is NOT
would like to share with you some info from one of my PR colleagues at WomeninPR about the things that…
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The Importance of a Company Page on LinkedIn
If you are a business owner, your social mediaplatforms can be a tremendous tool for you to share your professional activities with your…
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