Things not to share on social media

By Debbie Goetz | Nov 21, 2012

The above picture has been circulating on Facebook regarding photo sharing and it is more than just funny. This photo…

Getting the most out of LinkedIn

By Debbie Goetz | Nov 8, 2012

LinkedIn is a powerful business networking tool. Like anything else in life, you get out of it what you put into it.…

The wrong political comments can equal a PR mess

By Debbie Goetz | Nov 2, 2012

With the Presidential election only days away, politicsis on everybody’s mind and invariably it can work its way into an organization’s public…

Do’s and Don’ts For Writing Today’s Press Releases

By Debbie Goetz | Oct 24, 2012

Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The…

How can I be viewed as an expert?

By Debbie Goetz | Oct 10, 2012

Have you ever read an article in the newspaper or seen a news piece on television that featured someone in…

Extra! Extra! Read all about it…

By Debbie Goetz | Sep 28, 2012

A recent article in The Atlantic dealt with newspaperheadlines. The writer made the point that most newspaper headlines were dull and didn’t…

Skills PR professionals should have

By Debbie Goetz | Sep 6, 2012

It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media…

It’s not only the Boy Scouts who need to be prepared…

By Debbie Goetz | Aug 29, 2012

Crises in the workplace happen. We read about them everyday – violence, product recalls, employee misconduct, and strikes are some…

Swifter, higher, more media coverage!

By Debbie Goetz | Aug 12, 2012

The 2012 Olympics were certainly packed with thrills and chills! American swimmer Michael Phelps won his 18th gold medal, becoming the most…