The Difference Between Publicity and Advertising
Sandra Diaz, president of Smith Publicity, wrote an article entitled “The Difference Between Book Publicity and Advertising.” Most of the article…
Things PR is NOT
would like to share with you some info from one of my PR colleagues at WomeninPR about the things that…
The Importance of a Company Page on LinkedIn
If you are a business owner, your social mediaplatforms can be a tremendous tool for you to share your professional activities with your…
The Academy Awards and PR
I LOVE The Oscars. Every year I host an Academy Awards party at my house. The theme is different every year…
Social Media Lessons From the NY Giants
Social media is so important to companies and the job market today and there are many lessons to be learned…
Tips for optimizing your LinkedIn profile
If you do a Google search for yourself, what do you think the first results would be? Believe it or…
Practical Uses for Press Release
A press release takes time and creativity to write, so why only send it to reporters? There are many other uses for…
Objectives of Public Relations
Daniel Boorstin wrote, “Some are born great, some achieve greatness, and some hire public relations officers.” A smart man, that Daniel…
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