There Are No Politics In PR – Birthday Edition
Back in August of 2016, I was asked by my colleague Debra Andrews, Owner of Marketri and the fractional CMO…
Finesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the…
The Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to…
Tips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. …
To pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In…
Don’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least…
Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over…
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it…
How to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to…