Be wary of what you read on the Internet
Recently Justin Bieber disclosed that he has Ramsey Hunt Syndrome. This condition is a form of shingles, which is caused...
Creating Newsworthy Content
Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I...
Stick to accepted and ethical practices
In public relations you can’t stray from accepted and ethical practices. If you do, you will lose the respect of...
Long Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote...
All I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs...
Dealing with Misinformation Online
Almost everyone is familiar with Goodwill. Founded in Boston in 1902 by Methodist minister, Edgar Helms, he collected used household...