Long Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote…
All I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs…
Dealing with Misinformation Online
Almost everyone is familiar with Goodwill. Founded in Boston in 1902 by Methodist minister, Edgar Helms, he collected used household…
How to conduct a virtual news conference
The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to…
LinkedIn Best Practices
LinkedIn allows you to expand your network and share business information. While it is a social media network like Facebook,…
Just say “No.”
Ilena, my PR Associate, recently shared a story with me about a difficult client experience when she worked with an…
Do you need to think inside or outside the box?
A phrase that is used a lot in business is “Think outside the box.” The phrase is usually meant to…
Making the most of Zoom
Thanks to the coronavirus, Zoom and other video-conference calls are a common occurrence and seeing yourself on a monitor can…
Navigating Remote Work.
The coronavirus lock-down has led to many changes. Eating in restaurants has been severely curtailed. Gathering with friends and loved…