Best Practices
How to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…
Read MoreHow PR Professionals Can Best Use Generative AI
The rise of generative AI is transforming industries—and public relations is no exception. From writing press releases to brainstorming campaign ideas, AI tools like ChatGPT and others are becoming valuable assistants to PR professionals. But how can PR experts use AI effectively, without losing the human touch that’s essential to good communication? At Debbie Goetz Media…
Read MoreKey SEO Concepts Every PR Pro Should Know
You don’t have to be an SEO expert, but understanding these basic principles will supercharge your PR efforts: Keywords Are the Bridge Between You and Your Audience When writing press releases or website copy, consider the words your audience would search to find your content. For example, instead of just saying “new partnership,” think about…
Read MoreReactive vs. Proactive PR: What’s the Difference—And Which One Is Better?
When it comes to public relations, strategy isn’t just important—it’s everything. One of the biggest decisions a brand or business must make is whether to lean into reactive PR or proactive PR. These two approaches serve very different purposes, and knowing when (and how) to use them can shape how your audience sees you. At…
Read MoreThe Importance of Social Media to the Academy Awards
The Academy Awards, or the Oscars, have long been one of the most prestigious events in the entertainment industry. However, in today’s digital age, social media has become a critical component in shaping the conversation, amplifying engagement, and influencing public perception surrounding the awards. From real-time reactions to strategic brand placements, social media has transformed…
Read MorePublic Relations and the Super Bowl: The Ultimate Branding Opportunity
I couldn’t be more excited that the Philadelphia Eagles are returning to the Super Bowl this year! The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for public relations and marketing professionals. With over 100 million viewers tuning in each year, the event provides an unparalleled opportunity for brands, athletes,…
Read MorePR Planning for the New Year: Setting Your Strategy for Success
The New Year is the perfect time for nonprofits and businesses alike to reflect on past public relations efforts and set the stage for a successful year ahead. A well-thought-out PR plan can help you connect with your audience, grow your brand, and achieve measurable goals. Here’s a step-by-step guide to kick-start your PR planning…
Read More8 Ways to Engage with LinkedIn Messaging by Kate Webb
I am continuing with my LinkedIn theme with a great guest post by Kate Webb of KW Consulting who shares some tips on engaging with your LinkedIn connections using LinkedIn Messaging. Read on and engage!! If you’re like most people, you probably think of LinkedIn as a place to connect with colleagues, share articles,…
Read MoreBuilding an Audience Through Engagement – Courtesy of LinkedIn
I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more… We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…
Read MoreBe sure to network purposefully
Attending networking events is like taking vitamins, it’s essential, but often neglected. The reasons many people give for not going to networking events include: Not gaining sales/new clients Repeating your elevator speech constantly, with no measurable result Collecting business cards from people who may not become clients. There are ways to approach networking events that…
Read MoreGuest Post: Using your cell phone to shoot video for your PR clients
This week I am sharing a blog post courtesy of my PR colleague Jody Fisher, who graciously hosted me on his podcast this month. Read on and enjoy! Video killed the radio star in 1979, and since then, it’s become indispensable in the PR landscape. Gone are the days of the differences between a print…
Read MoreThe story I pitched is not the story that ran (Part 3)
Navigating the Unpredictable To navigate the unpredictable world of media relations, PR professionals need to have a proactive mindset: Build Strong Relationships: Cultivate genuine relationships with journalists and editors. Understanding their needs and constraints can help you anticipate changes and adapt accordingly. Stay Informed: Keep an eye on the news landscape. Being aware of trending…
Read MoreThe story I pitched is not the story that ran (Part 2)
When a Story Gets Changed Last month I pitched one of my amazing clients as an expert in the field of pest control. There were trending news stories about West Nile Virus, Lyme Disease, Dengue and other insect/pest-borne illnesses showing up in Pennsylvania. We were contacted in response to our pitch by a local TV…
Read MoreFinesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the attention of reporters and editors. Between the demands of the news business, fewer reporters in the newsrooms, and other factors, it can be daunting to get your clients’ news and pitches noticed. Still, it isn’t…
Read MoreThe Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…
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