Branding
Communication Lessons from Barbie
As I am writing this, Greta Gerwig’s Barbie movie has grossed $775 million worldwide. Just think of all the townhouses, pink motor home and pink Corvettes that kind of money can buy! I’m sure you’ve noticed since the film’s launch all the tie-ins from Burger King Brazil’s “Barbie Burger” to the Progressive Insurance commercial set…
Read MorePokémon Go – The Ultimate Marketing Success
Everyone Wants To Be The Very Best! Within the past month, children and adults alike have come out of the shadows and stepped into the heat to accomplish one thing: capture Pokémon. As tired as many of us are of hearing about the mobile application “Pokémon Go” on every news station and online source, there…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreUsing immersive experiences to engage customers and members of the media
The days of holding traditional press conferences to spread the word about a company or an event have past. In today’s fast paced digital world, social media and the internet challenge brands and PR professionals to engage audiences in new and innovative ways. While social media and the internet offer great opportunities to connect with a large…
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