Content
How to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to solo-entrepreneurs are utilizing social media to engage with customers and prospects. It’s not enough to just promote your business through social media. Social media posts need to be informative, educational and helpful. Occasional social media…
Read MoreHow is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreIt’s Time for a Read a Romance Novel Month Promotion
Did you know that August is National Water Quality Month and Read a Romance Novel Month? You may be wondering, “What does that have to do with my business?” The answer is, more than you realize. Awareness weeks and months can be leveraged to promote your business. While almost all companies do promotions for holidays…
Read MoreCreating Newsworthy Content
Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I know something about creating newsworthy content and getting the media to use it. It takes good relationships with reporters, creativity, determination and perseverance. Spotlight WIFM WIFM stands for What’s in it For Me? The business…
Read MoreHow to write evergreen content
Thank you to Juan Perez from http://www.broadbandsearch.net for sharing this guest post on how to curate good content for your blog and other marketing efforts. High-quality content and content marketing constitute key aspects of a great SEO strategy. Ideally, the pieces you write on your blog will last over time and continue to provide value…
Read MoreThe rise of ephemeral content and how it could benefit your business today
Contributed by guest blogger: Connor Cigrang While ephemeral is still a relatively new concept it has certainly made its mark in the digital world. Ephemeral content is simply digital media that is only viewable for a limited amount of time, typically 24 hours. The rise of Snapchat and Instagram Live has brought this form of…
Read MoreTake Time To Smell The Roses
My associate once worked in the development department of a healthcare system and her department was next door to the finance department. One day someone in the finance department commented to her and her boss, “I don’t know how you two do it, writing all that stuff and planning all those events.” “Well,” her boss…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
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