Why Owned Media Should Be a Core Part of Your PR Strategy

By Debbie Goetz | July 30, 2025

In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits, companies, and personal brands alike—are investing in their own platforms, from podcasts and blogs to newsletters and YouTube channels. And honestly? It makes sense. We’ve reached a point where relying solely on traditional media or paid…

Are you an Expert?

By Debbie Goetz | March 13, 2024

You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…

Put your email signature to work for your business and your brand

By Debbie Goetz | June 7, 2018

I loved this article from Hubspot by Sophia Bernazzani entitled, “Clever Ways Your Email Signature Can Support Your Marketing.” It made me think about what else I can be doing with my email signature to promote my brand and my business that I am not already doing. For example, I have links to my website…