Engage
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow To Improve Client Relations
Show Your Clients You Appreciate Them With Valentine’s Day right around the corner, many business owners are thinking of ways to improve client relations through a heartfelt thank you. Today, your clients are able to browse and shop for the perfect products and services, and they can share their opinions instantly over social media. The…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreThe Best Time To Post On Social Media
Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreUsing Social Media to Promote Your Small Business – Are you engaged?
Many small businesses are just beginning to buy into the social media craze. Silence is no longer an option in today’s world of social media. People are always online. Someone is online talking about your business right this minute whether, you like it or not. If your business isn’t using social media yet, you need to think…
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