Are you an Expert?

You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage.  How do you do that? One way is to make yourself available as a source to reporters.  Reporters are always on the lookout…

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Advice to Entrepreneurs from Entrepreneurs

As any business owner knows, running a business isn’t easy. There are a million-and-one things to do and for small businesses in particular, there may only be one person to do them, namely the business owner.  Still, it is important to learn how other entrepreneurs meet the challenges in their respective businesses. Recently, I was…

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