Helpful Tips
B2B vs. B2C PR: Understanding the Key Differences to Elevate Your Strategy
Public relations isn’t a one-size-fits-all discipline. The strategies that work for a consumer brand don’t always translate to a business that’s marketing to other businesses — and vice versa. While both Business-to-Business (B2B) and Business-to-Consumer (B2C) PR share the goal of building credibility and visibility, the audiences, messages, and tactics can look very different. Whether…
Read MoreBuilding Authority Through Content (Without Shouting for Attention)
Let’s be honest—building authority in today’s noisy digital world doesn’t come from a single viral post or clever catchphrase. It’s not about shouting the loudest or posting the most. Authority is built slowly and intentionally, through consistent, thoughtful content that reflects who you are, what you know, and why it matters to the people you’re…
Read MoreWhy Owned Media Should Be a Core Part of Your PR Strategy
In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits, companies, and personal brands alike—are investing in their own platforms, from podcasts and blogs to newsletters and YouTube channels. And honestly? It makes sense. We’ve reached a point where relying solely on traditional media or paid…
Read MoreHow PR Tools Can Help Your Nonprofit Achieve its Goals
Nonprofits thrive on awareness, trust, and community support—and public relations is one of the most powerful ways to build all three. But “PR” isn’t just one thing. It’s a collection of tools and tactics that, when used strategically, help your nonprofit tell its story, reach the right people, and ultimately expand its impact. Whether you’re…
Read MoreHow to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…
Read MorePR Planning for the New Year: Setting Your Strategy for Success
The New Year is the perfect time for nonprofits and businesses alike to reflect on past public relations efforts and set the stage for a successful year ahead. A well-thought-out PR plan can help you connect with your audience, grow your brand, and achieve measurable goals. Here’s a step-by-step guide to kick-start your PR planning…
Read More8 Ways to Engage with LinkedIn Messaging by Kate Webb
I am continuing with my LinkedIn theme with a great guest post by Kate Webb of KW Consulting who shares some tips on engaging with your LinkedIn connections using LinkedIn Messaging. Read on and engage!! If you’re like most people, you probably think of LinkedIn as a place to connect with colleagues, share articles,…
Read MoreBe sure to network purposefully
Attending networking events is like taking vitamins, it’s essential, but often neglected. The reasons many people give for not going to networking events include: Not gaining sales/new clients Repeating your elevator speech constantly, with no measurable result Collecting business cards from people who may not become clients. There are ways to approach networking events that…
Read MoreFinesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the attention of reporters and editors. Between the demands of the news business, fewer reporters in the newsrooms, and other factors, it can be daunting to get your clients’ news and pitches noticed. Still, it isn’t…
Read MoreAre you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MorePublicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different. Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…
Read MoreGot confidence?
Have you ever done the following? One reason why someone would do one or both of these things is due to a lack of confidence. Situations at work or in our personal life can cause us to doubt ourselves and our abilities. Going through a difficult situation or dealing with a difficult boss doesn’t mean…
Read MoreAI Isn’t Taking Over
With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction writers have come true and computers are taking over. But before you hide under the covers, know that ChatGPT and other AI programs can write well, but that is only part of the story. For…
Read MoreHow to conduct a virtual news conference
The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to be extra creative in the ways they communicate with members of the media. Traditional, in-person news conferences have not always been feasible, requiring PR pros to transition to providing reporters and media representatives with information…
Read MoreSometimes it’s a good idea to make do with what you have
Philadelphia, like most East Coast cities, has many compact homes located near factories. Known as a rowhome, trinity, brownstone, etc., these were built in the late 19th and early 20th century and are compact (no more than 1000 square feet) two or three-story homes. They were built for the immigrant worker and his family because…
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