How to Make Earned Media Work Harder for Your Brand

By Debbie Goetz | June 4, 2025

Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…

The rising power of images in Public Relations

By Debbie Goetz | April 12, 2013

After the news of President Barack Obama’s re-election broke, his team tweeted an image of him hugging his wife with the caption “Four more years.” 12 hours later, it had been retweeted over 700,000 times. Imagery has always played a crucial role in a PR campaign. Whether it is catching your audience’s attention with a striking…