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AI Isn’t Taking Over
With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction writers have come true and computers are taking over. But before you hide under the covers, know that ChatGPT and other AI programs can write well, but that is only part of the story. For…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MorePR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate. Actually, worked is a relative term since all they seemed to do was throw around ideas for slogans. In all the years I watched the show, I never saw any characters do market research or…
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