Enhancing Your Value

enhancing your value

As a PR professional, part of your job involves providing the media with information about people and topics that are relevant to what they write about. If you are a PR pro working for another company or organization, or a professional like me with many different clients, it is imperative that you stay attuned to the rapid…

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Developing Your News Sense.

developing your news sense

As a PR professional you must transform yourself into a researcher, investigative journalist, editor and fact checker. By developing these skills you will be able to improve your writing to benefit your strategic communications, as well as develop new creative strategies and angles for your press releases. Your company should create rich, fact filled content that will…

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Is Pinterest right for your business?

is pinterest right for your business

New fun way to share images, videos and other objects pin board-style is a content sharing service called Pinterest. Pinterest allows users to create and manage a theme-based image collection such as events, interests, and hobbies. You can browse through boards and pin or re-pin them on your own board, search for what interests you and…

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