Marketing
Publicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different. Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…
Read MoreCommunication Lessons from Barbie
As I am writing this, Greta Gerwig’s Barbie movie has grossed $775 million worldwide. Just think of all the townhouses, pink motor home and pink Corvettes that kind of money can buy! I’m sure you’ve noticed since the film’s launch all the tie-ins from Burger King Brazil’s “Barbie Burger” to the Progressive Insurance commercial set…
Read MoreGuest post – The Top 7 Questions CEOs Ask About Marketing
This post is courtesy of my colleague Debra Andrews, owner of Marketri, a strategic marketing consulting firm. Here is what Debra has to say about The Top 7 Questions CEOs Ask About Marketing: In our conversations with CEOs of B2B businesses, we learn a lot about their growth goals and opportunities, what keeps them up…
Read MoreSometimes it’s a good idea to make do with what you have
Philadelphia, like most East Coast cities, has many compact homes located near factories. Known as a rowhome, trinity, brownstone, etc., these were built in the late 19th and early 20th century and are compact (no more than 1000 square feet) two or three-story homes. They were built for the immigrant worker and his family because…
Read MoreHow should you use social media?
Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…
Read MorePut your email signature to work for your business and your brand
I loved this article from Hubspot by Sophia Bernazzani entitled, “Clever Ways Your Email Signature Can Support Your Marketing.” It made me think about what else I can be doing with my email signature to promote my brand and my business that I am not already doing. For example, I have links to my website…
Read MorePokémon Go – The Ultimate Marketing Success
Everyone Wants To Be The Very Best! Within the past month, children and adults alike have come out of the shadows and stepped into the heat to accomplish one thing: capture Pokémon. As tired as many of us are of hearing about the mobile application “Pokémon Go” on every news station and online source, there…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreUsing immersive experiences to engage customers and members of the media
The days of holding traditional press conferences to spread the word about a company or an event have past. In today’s fast paced digital world, social media and the internet challenge brands and PR professionals to engage audiences in new and innovative ways. While social media and the internet offer great opportunities to connect with a large…
Read MoreHow to get customers to pay attention to your advertising message
With the ever quickening pace of our world and the shortening attention spans of consumers, marketing and advertising messages must be adapted for today’s fast paced market. Audiences do not generally focus their attention on individual ads, because they see numerous ads in one day. With this in mind, word choice within advertisements must quickly…
Read MoreBe where your target market is
One of the four P’s of Marketing is Place. Place generally refers to where you will sell your products or services. But I think it is also extremely relevant for where you put out your messaging. Once you determine who your target audience is, you need to develop messaging appropriate for that audience and deliver it in…
Read More