Media
Brand-as-Media Strategy: Building Your Own Content Empire
The traditional PR playbook has long centered on one goal: securing coverage in established media outlets. But as newsrooms shrink, journalists become increasingly overloaded, and audiences fragment across countless platforms, forward-thinking organizations are adopting a different approach. They’re becoming media companies themselves, building owned content channels that give them direct access to their audiences without…
Read MoreWhen a Reporter Gets It Wrong — How to Respond the Right Way
You’ve done your interview, you hit all of your talking points, and now you are waiting for the story to go live. When it is finally published you see that what has been written is not what you said at all! Few things can make a public relations professional’s heart sink faster than seeing a…
Read MoreWhy Owned Media Should Be a Core Part of Your PR Strategy
In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits, companies, and personal brands alike—are investing in their own platforms, from podcasts and blogs to newsletters and YouTube channels. And honestly? It makes sense. We’ve reached a point where relying solely on traditional media or paid…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreAll I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs in the afternoon and sit-coms at night. Despite all this television viewing, she ended up a well-adjusted adult. She remembers the admonishments from the adults around her not to watch “too much” television. Years later,…
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