Media Coverage
Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreDon’t let the only press you get be negative
Recently the CEO of Goya Foods, Robert Unanue, praised President Trump for his leadership. Unanue’s words got him and the company into big trouble with the Hispanic community and there were calls for a boycott. In case you didn’t know, Goya, founded by Don Prudencio Unanue and his wife Carolina in 1936, is the largest…
Read MorePitching the media (and I don’t mean baseball)
An article in Ragan’s PR Daily discusses when to contact reporters with story ideas. The article quoted television and newspaper reporters who said that it is best to send story ideas in the morning. One reporter mentioned that it is good to pitch an idea to him via a social network like Facebook or Twitter. Personally, I’m…
Read MoreWhat makes you so special?
My assistant told me that she helped her 7-year-old nephew with a writing assignment over the weekend. The assignment involved him writing sentences about something that he likes or dislikes and he had to state why. For example, her nephew had to write sentences about why he likes summer. He wrote the following: I like…
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