Media Pitching
Getting Media Attention in the Modern Landscape: Why Your PR Strategy Needs a Refresh
If you feel like it’s gotten harder to get a journalist to respond to your pitch, you’re not imagining things. Nearly every PR professional I know is experiencing the same thing: reporters are stretched thinner than ever, inboxes are flooded, and the media landscape is changing at a pace that’s hard to keep up with.…
Read MoreHow to Craft Media Pitches That Get Real Results
Pitching journalists isn’t rocket science—but let’s be honest, it’s also not as simple as copying and pasting a generic template. Journalists receive hundreds of emails every day, and they make lightning-fast decisions about what’s worth their time. If you want your pitch to stand out, you have to understand what journalists really want. Here’s what…
Read MoreHow PR Tools Can Help Your Nonprofit Achieve its Goals
Nonprofits thrive on awareness, trust, and community support—and public relations is one of the most powerful ways to build all three. But “PR” isn’t just one thing. It’s a collection of tools and tactics that, when used strategically, help your nonprofit tell its story, reach the right people, and ultimately expand its impact. Whether you’re…
Read MoreHow PR Professionals Can Best Use Generative AI
The rise of generative AI is transforming industries—and public relations is no exception. From writing press releases to brainstorming campaign ideas, AI tools like ChatGPT and others are becoming valuable assistants to PR professionals. But how can PR experts use AI effectively, without losing the human touch that’s essential to good communication? At Debbie Goetz Media…
Read MoreReactive vs. Proactive PR: What’s the Difference—And Which One Is Better?
When it comes to public relations, strategy isn’t just important—it’s everything. One of the biggest decisions a brand or business must make is whether to lean into reactive PR or proactive PR. These two approaches serve very different purposes, and knowing when (and how) to use them can shape how your audience sees you. At…
Read MoreThe story I pitched is not the story that ran (Part 3)
Navigating the Unpredictable To navigate the unpredictable world of media relations, PR professionals need to have a proactive mindset: Build Strong Relationships: Cultivate genuine relationships with journalists and editors. Understanding their needs and constraints can help you anticipate changes and adapt accordingly. Stay Informed: Keep an eye on the news landscape. Being aware of trending…
Read MoreThe story I pitched is not the story that ran (Part 2)
When a Story Gets Changed Last month I pitched one of my amazing clients as an expert in the field of pest control. There were trending news stories about West Nile Virus, Lyme Disease, Dengue and other insect/pest-borne illnesses showing up in Pennsylvania. We were contacted in response to our pitch by a local TV…
Read MoreThe story I pitched is not the story that ran (Part 1)
In the world of public relations (PR) and media relations, planning is everything. PR professionals meticulously craft strategies, anticipate challenges, and prepare for a range of scenarios to ensure that their clients’ messages are communicated effectively. However, despite careful planning, things often don’t turn out as expected. This unpredictability is a defining characteristic of the…
Read MoreFinesse It Like Bridgerton
Despite all the media coverage I am able to achieve for clients, I still find it difficult to get the attention of reporters and editors. Between the demands of the news business, fewer reporters in the newsrooms, and other factors, it can be daunting to get your clients’ news and pitches noticed. Still, it isn’t…
Read MoreTips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, of that only a small number get read and of that, an even smaller number become news stories. So, how can you get them to read your emails? To…
Read MoreHow to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. They get hundreds of emails a day, and of that only a small number get read, and of that, an even smaller number become news stories. So, how can you get them to read your…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreIf you are going to help a reporter, remember to be helpful!
In my daily PR Breakfast Club email, Linzy Roussel Cotaya shared some great insights into working withHARO (Help a Reporter Out). I would like to share Linzy’s article with you. **** Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored…
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