Media
How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it were written by a human. When asked about it, Sports Illustrated at first said nothing. Next it deleted the content and issued a statement, blaming a contractor for stating that its content was made by…
Read MoreHow and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreAll I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs in the afternoon and sit-coms at night. Despite all this television viewing, she ended up a well-adjusted adult. She remembers the admonishments from the adults around her not to watch “too much” television. Years later,…
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