News
How Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreDeveloping Your News Sense.
As a PR professional you must transform yourself into a researcher, investigative journalist, editor and fact checker. By developing these skills you will be able to improve your writing to benefit your strategic communications, as well as develop new creative strategies and angles for your press releases. Your company should create rich, fact filled content that will…
Read MoreWhat journalists find newsworthy
Many companies lose perspective when deciding what is newsworthy and what is not. While your president or CEO may feel that certain information is newsworthy, it may not be to those outside the company. Businesses must learn recognize what is newsworthy to others and what is only news to that particular business. Here are a…
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