Newsworthy
How and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local weekly or a mention on broadcast news. Either way, if you are wondering how to get media attention for your organization or business, there are some basic rules to keep in mind. Provide Quality Content…
Read MoreHow To Breathe New Life Into Your Old Press Release
Many companies send out the same uninspiring press release every year. Some companies must send out earnings reports or year-end summaries on a regular schedule, which makes their press releases very similar and uninteresting. Although sending out the same release each year is perfectly functional and sensible, it is not interesting. When you send out the same…
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