Planning
The Importance of Creating a PR Plan for 2026
As we approach 2026, organizations of all sizes face an increasingly complex communications landscape. Between evolving media platforms, shifting consumer expectations, and heightened competition for attention, the need for a strategic public relations plan has never been more critical. A well-crafted PR plan doesn’t just help you respond to opportunities as they arise—it positions your…
Read MorePR Planning for the New Year: Setting Your Strategy for Success
The New Year is the perfect time for nonprofits and businesses alike to reflect on past public relations efforts and set the stage for a successful year ahead. A well-thought-out PR plan can help you connect with your audience, grow your brand, and achieve measurable goals. Here’s a step-by-step guide to kick-start your PR planning…
Read MoreWhat can we learn from some of the biggest PR gaffes of 2017 and 2018?
Public Relations is a huge part of the current business model. It is the cornerstone of how businesses communicate with their target audiences through mass media. Today we will take a look at some of the biggest PR mistakes made in 2017 and 2018. Probably the most well-known mistake last year was United Airlines’ forceful…
Read MoreNavigating the Not-So Friendly Skies
To say that United Airlines looked bad after the fiasco with the passenger who refused to get off a plane to make room for United employees is an understatement. Just two weeks before, there was an incident were two girls who were barred from boarding a flight because they were wearing leggings. Granted, the unexpected…
Read MoreWhat Does it Take to Make Your Event a Success?
If you work in PR, sooner or later, (most likely sooner than you would like) you will have to put together a special event. To make sure that everything goes according to plan, here are 10 tips collected from PR professionals from around the country by PR Breakfast Club (www.prbreakfastclub.com): Business cards – Keep them in…
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