The Growing Power of Podcasts in PR

Let’s face it — podcasts have completely reshaped the way we communicate, connect, and tell stories. As someone who works in PR, I see firsthand how podcasts have become a vital part of any smart communications strategy. What used to be a niche format has exploded into a global platform, with over 464 million listeners…

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Don’t overlook podcasts in your PR strategy

According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least some of the time and 58 percent of Americans prefer to get their news from digital sources, such as apps and websites.  What does that mean for you if you want to reach out to…

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