Public Relations
The Importance of Creating a PR Plan for 2026
As we approach 2026, organizations of all sizes face an increasingly complex communications landscape. Between evolving media platforms, shifting consumer expectations, and heightened competition for attention, the need for a strategic public relations plan has never been more critical. A well-crafted PR plan doesn’t just help you respond to opportunities as they arise—it positions your…
Read MoreB2B vs. B2C PR: Understanding the Key Differences to Elevate Your Strategy
Public relations isn’t a one-size-fits-all discipline. The strategies that work for a consumer brand don’t always translate to a business that’s marketing to other businesses — and vice versa. While both Business-to-Business (B2B) and Business-to-Consumer (B2C) PR share the goal of building credibility and visibility, the audiences, messages, and tactics can look very different. Whether…
Read MoreHow to Craft a Public Relations Statement
Whether you’re announcing a major initiative, responding to a crisis, or addressing public interest, the way you craft your public relations (PR) statement can shape how your message is received and remembered. A well-written statement provides clarity, demonstrates leadership, and helps control the narrative — all while reflecting your organization’s values and professionalism. Over my…
Read MoreWhy Owned Media Should Be a Core Part of Your PR Strategy
In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits, companies, and personal brands alike—are investing in their own platforms, from podcasts and blogs to newsletters and YouTube channels. And honestly? It makes sense. We’ve reached a point where relying solely on traditional media or paid…
Read MoreHow PR Tools Can Help Your Nonprofit Achieve its Goals
Nonprofits thrive on awareness, trust, and community support—and public relations is one of the most powerful ways to build all three. But “PR” isn’t just one thing. It’s a collection of tools and tactics that, when used strategically, help your nonprofit tell its story, reach the right people, and ultimately expand its impact. Whether you’re…
Read MoreHow to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…
Read MoreKey SEO Concepts Every PR Pro Should Know
You don’t have to be an SEO expert, but understanding these basic principles will supercharge your PR efforts: Keywords Are the Bridge Between You and Your Audience When writing press releases or website copy, consider the words your audience would search to find your content. For example, instead of just saying “new partnership,” think about…
Read MoreReactive vs. Proactive PR: What’s the Difference—And Which One Is Better?
When it comes to public relations, strategy isn’t just important—it’s everything. One of the biggest decisions a brand or business must make is whether to lean into reactive PR or proactive PR. These two approaches serve very different purposes, and knowing when (and how) to use them can shape how your audience sees you. At…
Read MorePublic Relations and the Super Bowl: The Ultimate Branding Opportunity
I couldn’t be more excited that the Philadelphia Eagles are returning to the Super Bowl this year! The Super Bowl isn’t just the biggest night in football—it’s also the biggest stage for public relations and marketing professionals. With over 100 million viewers tuning in each year, the event provides an unparalleled opportunity for brands, athletes,…
Read MoreThe Importance of Public Relations for Nonprofit Organizations
Public relations (PR) is an essential tool for nonprofits. Often working with limited resources, nonprofit organizations need effective strategies to elevate their voice, mission and messaging in order to maximize their reach and impact. Here are several reasons why PR is crucial for nonprofits: Raising awareness Many nonprofits start out small and focus on specific…
Read MoreDon’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least some of the time and 58 percent of Americans prefer to get their news from digital sources, such as apps and websites. What does that mean for you if you want to reach out to…
Read MoreHow is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreThree Questions About PR
When I tell people that I am a PR professional, I get questions like: You must do a lot of “spin,” don’t you? What ad campaigns are you working on? Do you know any celebrities? These questions reflect some of the myths surrounding public relations. While most people have heard of the phrase “public relations”,…
Read MoreRio Fails PR For Olympics 2016
Don’t Let Viral Media Control Your Public Image Emergency responders made their message clear to 2016 Olympic visitors: “Welcome to Hell”. The sign that went viral during the Rio Olympic Games was not the only message that prompted visitors to leave. As the Zika virus caused athletes to withdraw from the games, the city lost…
Read MoreThe Difference Between PR And Advertising
What In The World Is Public Relations? Tell people that you work in public relations and you probably get these responses: Public relations… you must go to a lot of glamorous parties. Do you know anyone famous? You do a lot of spin for your company, don’t you? What ad campaigns are you working on?…
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