Public Relations
How is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreThree Questions About PR
When I tell people that I am a PR professional, I get questions like: You must do a lot of “spin,” don’t you? What ad campaigns are you working on? Do you know any celebrities? These questions reflect some of the myths surrounding public relations. While most people have heard of the phrase “public relations”,…
Read MoreRio Fails PR For Olympics 2016
Don’t Let Viral Media Control Your Public Image Emergency responders made their message clear to 2016 Olympic visitors: “Welcome to Hell”. The sign that went viral during the Rio Olympic Games was not the only message that prompted visitors to leave. As the Zika virus caused athletes to withdraw from the games, the city lost…
Read MoreThe Difference Between PR And Advertising
What In The World Is Public Relations? Tell people that you work in public relations and you probably get these responses: Public relations… you must go to a lot of glamorous parties. Do you know anyone famous? You do a lot of spin for your company, don’t you? What ad campaigns are you working on?…
Read MoreHow To Manage Your PR Strategy
Beat The Heat To Stay On Time! In the world of PR, there are endless pressures that end up piling and creating loads of stress if not handled correctly. Time management is one of the major keys to beating the heat or to staying on top of important work. Communications is a field with ambiguous…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreWhat To Do After A Crisis Occurs
Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how do you move forward? In public relations, we see a great deal of information about preparing for crises, but how you react and move forward after a crisis is just as important. Post-crisis communications allow…
Read More5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreBlogging for success
Blogging has become one of the most valuable resources and PR tools for success in business. A blog can provide your company with increased online visibility, enhance your company’s good image and position you as an expert or thought leader in your field. All of these help to increase your credibility with your target audiences whether they are…
Read MoreLook to the past; plan for the future
At least once a year, public relations professionals (and all professionals) should review their business activities over the past 12 months and take stock of their successes and failures. I would like to expand on some ideas from a checklist provided by Mickie Kennedy of ereleases.com. The checklist is designed to help professionals celebrate their successes, assess…
Read MoreNew Years resolutions for your Public Relations
It’s time to ring in the New Year with some resolutionsthat can improve your Public Relations efforts. Resolve to be a better writer—in 140 characters or less. In this age of Twitter, being succinct is key and can help your content’s “share factor.” Resolve to think outside the confines of “traditional” PR. Instead of relying on an age-old…
Read MoreWhy You Should Use LinkedIn
LinkedIn is known as the “professionals” network. Many people don’t understand how to utilize it or how it could potentially help them in the business world. In addition to setting up a personal profile on LinkedIn, business owners should set up a business page for their company. Having a business page allows your business to come…
Read MoreA Tweet, a Like and a Thank You – so many ways to give thanks
Thanksgiving provides us with a day to concentrate on what we appreciate most in our lives. While we are all thankful for family and friends who support us and help us grow, our business and social network deserves just as much thanks. For many people, the friendships and connections they have made throughout their careers have…
Read MoreNine Tips for Public Speakers Who Hate Public Speaking
Butterflies in your stomach, dry mouth, arms sweating, envisioning your escape. It’s inevitable that at some point in your career, you’ll need to speak in front ofaudience; whether it is at a small meeting, a conference, on a panel or at a company-wide presentation. Public Speaking is the number one fear among Americans. Here are nine tips that can…
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