Publicity
Communication Lessons from Barbie
As I am writing this, Greta Gerwig’s Barbie movie has grossed $775 million worldwide. Just think of all the townhouses, pink motor home and pink Corvettes that kind of money can buy! I’m sure you’ve noticed since the film’s launch all the tie-ins from Burger King Brazil’s “Barbie Burger” to the Progressive Insurance commercial set…
Read MoreNavigating the Not-So Friendly Skies
To say that United Airlines looked bad after the fiasco with the passenger who refused to get off a plane to make room for United employees is an understatement. Just two weeks before, there was an incident were two girls who were barred from boarding a flight because they were wearing leggings. Granted, the unexpected…
Read MoreRio Fails PR For Olympics 2016
Don’t Let Viral Media Control Your Public Image Emergency responders made their message clear to 2016 Olympic visitors: “Welcome to Hell”. The sign that went viral during the Rio Olympic Games was not the only message that prompted visitors to leave. As the Zika virus caused athletes to withdraw from the games, the city lost…
Read MorePokémon Go – The Ultimate Marketing Success
Everyone Wants To Be The Very Best! Within the past month, children and adults alike have come out of the shadows and stepped into the heat to accomplish one thing: capture Pokémon. As tired as many of us are of hearing about the mobile application “Pokémon Go” on every news station and online source, there…
Read More5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreUnder the Glare of Not-So-Positive Spotlight
There may be a time when you are confronted with an unflattering article. Bad press can sometimes end up hurting your business reputation and affect relationships between your company and your clientele. When assessing options for dealing with negative press, there are three approaches to consider. While there is no set formula for managing bad press, a company that…
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