SEO
How to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…
Read MoreHow PR Professionals Can Best Use Generative AI
The rise of generative AI is transforming industries—and public relations is no exception. From writing press releases to brainstorming campaign ideas, AI tools like ChatGPT and others are becoming valuable assistants to PR professionals. But how can PR experts use AI effectively, without losing the human touch that’s essential to good communication? At Debbie Goetz Media…
Read MoreKey SEO Concepts Every PR Pro Should Know
You don’t have to be an SEO expert, but understanding these basic principles will supercharge your PR efforts: Keywords Are the Bridge Between You and Your Audience When writing press releases or website copy, consider the words your audience would search to find your content. For example, instead of just saying “new partnership,” think about…
Read MoreSkills PR professionals should have
It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media contacts. But there are additional skills a PR professional should have in order to do his or her job well. According to a recent article in Ragan’s PR Daily these skills (and a few of my own)…
Read More