B2B vs. B2C PR: Understanding the Key Differences to Elevate Your Strategy

By Debbie Goetz | October 21, 2025

Public relations isn’t a one-size-fits-all discipline. The strategies that work for a consumer brand don’t always translate to a business that’s marketing to other businesses — and vice versa. While both Business-to-Business (B2B) and Business-to-Consumer (B2C) PR share the goal of building credibility and visibility, the audiences, messages, and tactics can look very different. Whether…

Building an Audience Through Engagement – Courtesy of LinkedIn

By Debbie Goetz | October 4, 2024

How to build audience engagement, courtesy of LinkedIn

I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more… We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…

Networking Effectively is Like a Round of Golf

By Debbie Goetz | June 14, 2013

Learning skills for effective networking is like a round ofgolf. You need time, patience, and persistence, but in the long run it is worth the time and energy you put into doing it right. Networking isn’t just for the job search, you can use networking to advance in your career, build your business, or recruit new clientele. By…