A press release takes time and creativity to write, so why only send it to reporters? There are many other uses for the information you write about an event, business, organization or person. Read on and find out! 1. Post it to Social Media. Extract points from your press release and turn them into posts for use on Twitter,…

Daniel Boorstin wrote, “Some are born great, some achieve greatness, and some hire public relations officers.” A smart man, that Daniel Boorstin! He realizes that to attain your objectives, it is often best to hire an expert. When it comes to public relations, there are several objectives to be considered. The first is building awareness. When introducing…