Video for PR
How to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of the most powerful tools you’ve got for building your brand’s reputation and getting in front of new audiences. PR teams are leaning more and more on earned media, often making it a focus of their…
Read MoreGuest Post: Using your cell phone to shoot video for your PR clients
This week I am sharing a blog post courtesy of my PR colleague Jody Fisher, who graciously hosted me on his podcast this month. Read on and enjoy! Video killed the radio star in 1979, and since then, it’s become indispensable in the PR landscape. Gone are the days of the differences between a print…
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