How to Craft Media Pitches That Get Real Results

Pitching journalists isn’t rocket science—but let’s be honest, it’s also not as simple as copying and pasting a generic template. Journalists receive hundreds of emails every day, and they make lightning-fast decisions about what’s worth their time. If you want your pitch to stand out, you have to understand what journalists really want. Here’s what…

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Building an Audience Through Engagement – Courtesy of LinkedIn

How to build audience engagement, courtesy of LinkedIn

I love this article shared by LinkedIn about how to build your audience through engagement. Read on to learn more…   We grew 100K subscribers with this ONE WEIRD TRICK. C’mon. You know us better than that. Clickbait is fleeting, and using these tactics erodes audience trust – which is why publishing quality content and…

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AI Isn’t Taking Over

With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction writers have come true and computers are taking over.  But before you hide under the covers, know that ChatGPT and other AI programs can write well, but that is only part of the story.  For…

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Three ways you can improve your writing

three ways you can improve your writing

My assistant used to work as a secretary in two Philadelphia area hospitals and she said that the infection control department at both hospitals regularly told clinical and nonclinical staff members that there were three things they could do to limit the spread of germs. Those three things are: Wash your hands. Wash your hands.…

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