Why Owned Media Should Be a Core Part of Your PR Strategy
In today’s ever-evolving communications landscape, one trend is impossible to ignore: the rise of owned media. More and more organizations—nonprofits,…
How PR Tools Can Help Your Nonprofit Achieve its Goals
Nonprofits thrive on awareness, trust, and community support—and public relations is one of the most powerful ways to build all…
The Growing Power of Podcasts in PR
Let’s face it — podcasts have completely reshaped the way we communicate, connect, and tell stories. As someone who works…
How to Make Earned Media Work Harder for Your Brand
Earned media isn’t just a nice shout-out from the press or a camera rolling at your event —it’s one of…
How PR Professionals Can Best Use Generative AI
The rise of generative AI is transforming industries—and public relations is no exception. From writing press releases to brainstorming campaign…
Key SEO Concepts Every PR Pro Should Know
You don’t have to be an SEO expert, but understanding these basic principles will supercharge your PR efforts: Keywords Are…
Reactive vs. Proactive PR: What’s the Difference—And Which One Is Better?
When it comes to public relations, strategy isn’t just important—it’s everything. One of the biggest decisions a brand or business…
The Importance of Social Media to the Academy Awards
The Academy Awards, or the Oscars, have long been one of the most prestigious events in the entertainment industry. However,…
Public Relations and the Super Bowl: The Ultimate Branding Opportunity
I couldn’t be more excited that the Philadelphia Eagles are returning to the Super Bowl this year! The Super Bowl…