Tips for pitching the media
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. …
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To pitch, or not to pitch
Imagine this. You work for an organization that plans to open a new location or introduce a new product. In…
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Don’t overlook podcasts in your PR strategy
According to the Pew Research Center, 86 percent of Americans get their news from smartphones, tablets or computers, at least…
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Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over…
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How to build trust with members of the media
Late last year, Sports Illustrated’s reputation took a hit when it published AI-generated content and presented it as if it…
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How to use social media for your business
Are you using social media for your business? If you’re not, you should be. Businesses ranging from Fortune 500s to…
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How can you get a reporter’s attention?
When it comes to PR, many people don’t realize how difficult it can be to get the attention of reporters. …
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Striking a Balance Between Wit and Professionalism
Humor is both personal and generational. What I may find amusing, my kids may find boring or irrelevant. While jokes…
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How and when should you reach out to the media?
Have you seen your competitors or community organizations mentioned in the media? Maybe it was a blurb in a local…
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