Guest post – The Top 7 Questions CEOs Ask About Marketing
This post is courtesy of my colleague Debra Andrews, owner of Marketri, a strategic marketing consulting firm. Here is what…
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It’s Time for a Read a Romance Novel Month Promotion
Did you know that August is National Water Quality Month and Read a Romance Novel Month? You may be wondering,…
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Three Questions About PR
When I tell people that I am a PR professional, I get questions like: You must do a lot of…
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Be wary of what you read on the Internet
Recently Justin Bieber disclosed that he has Ramsey Hunt Syndrome. This condition is a form of shingles, which is caused…
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Creating Newsworthy Content
Sharing newsworthy content is key to getting media attention for our clients. After 12 years in business, I think I…
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Stick to accepted and ethical practices
In public relations you can’t stray from accepted and ethical practices. If you do, you will lose the respect of…
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Long Live the Press Release
The press release was developed in 1906 by Ivy Lee, whose agency was employed by the Pennsylvania Railroad. He wrote…
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All I Needed to Know, I Learned from Watching Television
My associate Ilena watched a lot of television as a child. It was a steady diet of cartoons and re-runs…
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Dealing with Misinformation Online
Almost everyone is familiar with Goodwill. Founded in Boston in 1902 by Methodist minister, Edgar Helms, he collected used household…
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