Clarity
Take Time To Smell The Roses
My associate once worked in the development department of a healthcare system and her department was next door to the finance department. One day someone in the finance department commented to her and her boss, “I don’t know how you two do it, writing all that stuff and planning all those events.” “Well,” her boss…
Read MoreHow to get customers to pay attention to your advertising message
With the ever quickening pace of our world and the shortening attention spans of consumers, marketing and advertising messages must be adapted for today’s fast paced market. Audiences do not generally focus their attention on individual ads, because they see numerous ads in one day. With this in mind, word choice within advertisements must quickly…
Read More