Communication
Navigating the Not-So Friendly Skies
To say that United Airlines looked bad after the fiasco with the passenger who refused to get off a plane to make room for United employees is an understatement. Just two weeks before, there was an incident were two girls who were barred from boarding a flight because they were wearing leggings. Granted, the unexpected…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreBe Prepared Before A Crisis Occurs
A Crisis Can Occur At Any Time We are all at risk! No matter what industry you’re in or how careful you are, you are not immune to everyday threats that could cause a problem. While you cannot always prevent a crisis from occurring, you can be prepared for potential crises. Successful crisis management depends…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreHow To Improve Client Relations
Show Your Clients You Appreciate Them With Valentine’s Day right around the corner, many business owners are thinking of ways to improve client relations through a heartfelt thank you. Today, your clients are able to browse and shop for the perfect products and services, and they can share their opinions instantly over social media. The…
Read More5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
Read MoreHow Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreHow To Respond To Customer Complaints On Social Media
Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreNew Years resolutions for your Public Relations
It’s time to ring in the New Year with some resolutionsthat can improve your Public Relations efforts. Resolve to be a better writer—in 140 characters or less. In this age of Twitter, being succinct is key and can help your content’s “share factor.” Resolve to think outside the confines of “traditional” PR. Instead of relying on an age-old…
Read MoreThe benefits of internal communication
Internal communication has normally been regarded as a way to disseminate information through different channels within an organization. However, it has developed greatly and now encompasses much more than merely the transference of information. When an organization is able to correctly and precisely use internal communication, employees and partners develop a better understanding of their relationship with…
Read MoreBe clear and concise – keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding Your Holiday Candy in the Meat Aisle?” https://www.karenfriedman.com/philadelphia-business-journal/are-you-hidin…. In the column, Karen asks, “How easy do you make things for your own customers all year round? Do they struggle to understand how you can help…
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