Communication
Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MoreHow is PR like cooking?
As a mom, the one question I have heard from the time my kids could speak until they left home, was “What’s for dinner?” Sometimes they were happy with my culinary creations and sometimes they weren’t. Being that I’ve done more than my share of both cooking and public relations work, it got me thinking…
Read MoreAI Isn’t Taking Over
With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction writers have come true and computers are taking over. But before you hide under the covers, know that ChatGPT and other AI programs can write well, but that is only part of the story. For…
Read MoreCommunication Lessons from Barbie
As I am writing this, Greta Gerwig’s Barbie movie has grossed $775 million worldwide. Just think of all the townhouses, pink motor home and pink Corvettes that kind of money can buy! I’m sure you’ve noticed since the film’s launch all the tie-ins from Burger King Brazil’s “Barbie Burger” to the Progressive Insurance commercial set…
Read MoreWhat Are You Communicating?
My associate Ilena worked in healthcare and nonprofit organizations before working with me. In order to get the word out about the work these organizations were doing and subsequently get people to donate to them, she had to make sure that the language she was using was not only understandable, but it had to be…
Read MoreBusiness Goes On—Even In A Pandemic
To say that the coronavirus has brought about change is an understatement. Businesses big and small have had to re-adjust to working remotely and reaching out to their customers at a time when normal routines have been upended. Still, how did they manage to do it without sounding opportunistic? Wheaton College, a liberal arts college…
Read MoreHow should you use social media?
Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…
Read MoreThe rise of ephemeral content and how it could benefit your business today
Contributed by guest blogger: Connor Cigrang While ephemeral is still a relatively new concept it has certainly made its mark in the digital world. Ephemeral content is simply digital media that is only viewable for a limited amount of time, typically 24 hours. The rise of Snapchat and Instagram Live has brought this form of…
Read MoreWhat can we learn from some of the biggest PR gaffes of 2017 and 2018?
Public Relations is a huge part of the current business model. It is the cornerstone of how businesses communicate with their target audiences through mass media. Today we will take a look at some of the biggest PR mistakes made in 2017 and 2018. Probably the most well-known mistake last year was United Airlines’ forceful…
Read MoreNavigating the Not-So Friendly Skies
To say that United Airlines looked bad after the fiasco with the passenger who refused to get off a plane to make room for United employees is an understatement. Just two weeks before, there was an incident were two girls who were barred from boarding a flight because they were wearing leggings. Granted, the unexpected…
Read MoreMake Your Communications Strategy Unique
Make Your Own Kind of Music I had the great privilege of accompanying the CB East High School Orchestra on a field trip to see the Philadelphia Orchestra rehearse for their upcoming performances with world-renowned cellist extraordinaire Yo-Yo Ma. And while I sat in the audience and listened to their beautiful performances of music by…
Read MoreBe Prepared Before A Crisis Occurs
A Crisis Can Occur At Any Time We are all at risk! No matter what industry you’re in or how careful you are, you are not immune to everyday threats that could cause a problem. While you cannot always prevent a crisis from occurring, you can be prepared for potential crises. Successful crisis management depends…
Read MoreIncrease Your Reach With Diverse Content
What Is The Best Way To Reach Your Target Audience? Reaching your target audience may be a real challenge for your business. Today, your audience is accustomed to businesses creating content in a variety of forms to spread their message. With so much content being created and so many content channels being utilized, in order…
Read MoreHow To Improve Client Relations
Show Your Clients You Appreciate Them With Valentine’s Day right around the corner, many business owners are thinking of ways to improve client relations through a heartfelt thank you. Today, your clients are able to browse and shop for the perfect products and services, and they can share their opinions instantly over social media. The…
Read More5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
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