Communication
How Apple Makes Effective Announcements
Lessons From Apple Recently, Apple announced upgraded versions of the Apple Watch, iPad, Apple TV and iPhone, and introduced a new Apple Pencil for the iPad. While Apple has legions of fans who will buy anything and everything the company makes, the manner in which they make new product announcements provides lessons for all of…
Read MoreHow To Respond To Customer Complaints On Social Media
Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreNew Years resolutions for your Public Relations
It’s time to ring in the New Year with some resolutionsthat can improve your Public Relations efforts. Resolve to be a better writer—in 140 characters or less. In this age of Twitter, being succinct is key and can help your content’s “share factor.” Resolve to think outside the confines of “traditional” PR. Instead of relying on an age-old…
Read MoreThe benefits of internal communication
Internal communication has normally been regarded as a way to disseminate information through different channels within an organization. However, it has developed greatly and now encompasses much more than merely the transference of information. When an organization is able to correctly and precisely use internal communication, employees and partners develop a better understanding of their relationship with…
Read MoreBe clear and concise – keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding Your Holiday Candy in the Meat Aisle?” https://www.karenfriedman.com/philadelphia-business-journal/are-you-hidin…. In the column, Karen asks, “How easy do you make things for your own customers all year round? Do they struggle to understand how you can help…
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