Crisis Communication
What can we learn from some of the biggest PR gaffes of 2017 and 2018?
Public Relations is a huge part of the current business model. It is the cornerstone of how businesses communicate with their target audiences through mass media. Today we will take a look at some of the biggest PR mistakes made in 2017 and 2018. Probably the most well-known mistake last year was United Airlines’ forceful…
Read MoreNavigating the Not-So Friendly Skies
To say that United Airlines looked bad after the fiasco with the passenger who refused to get off a plane to make room for United employees is an understatement. Just two weeks before, there was an incident were two girls who were barred from boarding a flight because they were wearing leggings. Granted, the unexpected…
Read MoreRio Fails PR For Olympics 2016
Don’t Let Viral Media Control Your Public Image Emergency responders made their message clear to 2016 Olympic visitors: “Welcome to Hell”. The sign that went viral during the Rio Olympic Games was not the only message that prompted visitors to leave. As the Zika virus caused athletes to withdraw from the games, the city lost…
Read MoreWhat To Do After A Crisis Occurs
Your Post-Crisis Communications Plan You’ve made it through a crisis and successfully implemented your crisis communications plan, but now how do you move forward? In public relations, we see a great deal of information about preparing for crises, but how you react and move forward after a crisis is just as important. Post-crisis communications allow…
Read MoreBe Prepared Before A Crisis Occurs
A Crisis Can Occur At Any Time We are all at risk! No matter what industry you’re in or how careful you are, you are not immune to everyday threats that could cause a problem. While you cannot always prevent a crisis from occurring, you can be prepared for potential crises. Successful crisis management depends…
Read MoreHow To Respond To Customer Complaints On Social Media
Social Media Is A Powerful Communication Tool Social media is a powerful tool for instant communication with your customers. While promoting your business through social media can help you spread positive word of mouth, it also gives unhappy customers a platform to voice their dissatisfaction. No matter what industry, or what product or service you supply,…
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