How should you use social media?

Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…

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Fact or Fiction on Facebook? It’s Hard to Tell

To whom much is given, much is expected. That is the dilemma that the internet has given to users, and specifically to those who use it for their main source of news. We have been supplied with great quantities of information from everything from cooking recipes, to political fact checking sites. However, with the access…

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5 Steps to Energize Your Public Relations Efforts

5 steps to energize your public relations efforts

Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…

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A Tweet, a Like and a Thank You – so many ways to give thanks

a tweet, a like and a thank you - so many ways to give thanks

Thanksgiving provides us with a day to concentrate on what we appreciate most in our lives. While we are all thankful for family and friends who support us and help us grow, our business and social network deserves just as much thanks. For many people, the friendships and connections they have made throughout their careers have…

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