Helpful Tips
Are you an Expert?
You probably are, but don’t realize it. And if you are, you can leverage the expertise you have acquired over the years in your business or industry to get positive media coverage. How do you do that? One way is to make yourself available as a source to reporters. Reporters are always on the lookout…
Read MorePublicity Stunts—Are They Truly Effective?
Hey, let’s do a publicity stunt! We’ll get lots of press, the coverage will go viral on social media and we’ll get tons of business. Of course, the reality can be very different. Case in point, in 1982 a radio station in Allentown, Pennsylvania, changed its format from country to nostalgia hits and the station…
Read MoreGot confidence?
Have you ever done the following? One reason why someone would do one or both of these things is due to a lack of confidence. Situations at work or in our personal life can cause us to doubt ourselves and our abilities. Going through a difficult situation or dealing with a difficult boss doesn’t mean…
Read MoreAI Isn’t Taking Over
With all the news coverage of Artificial Intelligence and ChatGPT, one would think that the predictions from numerous science fiction writers have come true and computers are taking over. But before you hide under the covers, know that ChatGPT and other AI programs can write well, but that is only part of the story. For…
Read MoreHow to conduct a virtual news conference
The pandemic has greatly altered the ways we connect with others over the past two years, requiring PR professionals to be extra creative in the ways they communicate with members of the media. Traditional, in-person news conferences have not always been feasible, requiring PR pros to transition to providing reporters and media representatives with information…
Read MoreSometimes it’s a good idea to make do with what you have
Philadelphia, like most East Coast cities, has many compact homes located near factories. Known as a rowhome, trinity, brownstone, etc., these were built in the late 19th and early 20th century and are compact (no more than 1000 square feet) two or three-story homes. They were built for the immigrant worker and his family because…
Read MoreHow should you use social media?
Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…
Read MorePut your email signature to work for your business and your brand
I loved this article from Hubspot by Sophia Bernazzani entitled, “Clever Ways Your Email Signature Can Support Your Marketing.” It made me think about what else I can be doing with my email signature to promote my brand and my business that I am not already doing. For example, I have links to my website…
Read MoreTake Time To Smell The Roses
My associate once worked in the development department of a healthcare system and her department was next door to the finance department. One day someone in the finance department commented to her and her boss, “I don’t know how you two do it, writing all that stuff and planning all those events.” “Well,” her boss…
Read MoreHow To Be More Productive In The Morning
A Morning Routine To Get You Moving If you’re not a natural morning person, waking up can be the hardest part of your day. This is especially true for business owners and entrepreneurs who frequently put in long hours and work late. While we might not all be natural morning people, developing a good morning…
Read MoreThe Best Time To Post On Social Media
Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MorePR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate. Actually, worked is a relative term since all they seemed to do was throw around ideas for slogans. In all the years I watched the show, I never saw any characters do market research or…
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