Helpful Tips
How should you use social media?
Social media is not just for teens, tweens and millennials. Sites such as Facebook, Twitter, LinkedIn, Instagram and SnapChat can be appropriate for many types of businesses, as they allow for two-way communication with your customers. Social media also provides you with the opportunity to share visual elements of your business with photos and/or videos…
Read MorePut your email signature to work for your business and your brand
I loved this article from Hubspot by Sophia Bernazzani entitled, “Clever Ways Your Email Signature Can Support Your Marketing.” It made me think about what else I can be doing with my email signature to promote my brand and my business that I am not already doing. For example, I have links to my website…
Read MoreTake Time To Smell The Roses
My associate once worked in the development department of a healthcare system and her department was next door to the finance department. One day someone in the finance department commented to her and her boss, “I don’t know how you two do it, writing all that stuff and planning all those events.” “Well,” her boss…
Read MoreHow To Be More Productive In The Morning
A Morning Routine To Get You Moving If you’re not a natural morning person, waking up can be the hardest part of your day. This is especially true for business owners and entrepreneurs who frequently put in long hours and work late. While we might not all be natural morning people, developing a good morning…
Read MoreThe Best Time To Post On Social Media
Learn To Communicate Effectively With Your Target Audience Timing is a key factor in successful communication, especially on social media. Knowing when to communicate with your audience can mean the difference between great engagement and no engagement at all. Finding the best time to post on social media sites depends on many factors and will be…
Read MoreImprove Communication For Better Business
Plan A Communication Strategy For Your Client When was the last time you spoke with your clients about their satisfaction? Active and continuous communication leads to an improved client experience and communication strategies play an integral role in business success. When you establish open communication with your clients, you are able to better understand their needs, which…
Read MoreBest Practices for Distributing Press Releases
There are many different outlets for sharing a firm or organization’s news and information, from corporate websites to newspaper ads and social media. Even though there are many new types of outlets for sharing information, a vast majority of companies are still issuing press releases. Why? Mostly because press releases are a real-time, effective way to…
Read MorePR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate. Actually, worked is a relative term since all they seemed to do was throw around ideas for slogans. In all the years I watched the show, I never saw any characters do market research or…
Read More