Measurement
5 Steps to Energize Your Public Relations Efforts
Start Fresh With Improving Your Public Relations Effort The beginning of a new year is the perfect time to look at your business’s current public relations efforts and focus on areas where you can improve. Whether your business is large or small, analyzing your PR activities and making necessary changes will strengthen your connections with…
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The way that PR is measured changes and advances every year. PR used to be measured by advertising value equivalents (AVEs). The problem with measuring PR with AVEs is that it provides an inaccurate value for PR. There isn’t one specific replacement for AVEs. There are different metrics and measurements that each PR campaign may require depending…
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